INSTAGRAM REELS – What you need to know (For Entrepreneurs & Bloggers)

You must have heard a lot about Instagram Reels these past two weeks. It’s been all over your feed and all these big business instagram accounts and celebrities jumped on the bandwagon to showcase their dancing skills or favourite recent finds.

I did my research and I am all ready to spill some tips & tricks for you to make the best use of this new feature. Well, let’s dive into it and find what this whole buzz is about.

Origin

Facebook launched their own variation of rival TikTok on Instagram on 5th August 2020, called ‘Instagram Reels’.

The idea behind Instagram Reels came from the uprising success of Instagram stories where demand is growing every day.

Facebook had previously developed an app called Lasso which was available for download in the app stores. They have now introduced the same features inside Instagram to keep people from leaving the app! *Genius, right?*

What is it?

A new type of content for Instagram that allows you to create 15 second videos with audio and effects in a dedicated Feed and on the Explore page. 

The difference between Reels & TikTok  is that Instagram allows you to use effects, filters and tools that are already incorporated in their app – unlike TikTok where different effects are already established. The downside is that Reels doesn’t have a feature where you can upload your own music directly on Instagram and there is no duet feature, which is really popular on TikTok. 

How to use it for your business & blog

I keep saying that you should treat your blog as your business but some of us out there are skeptical when it comes to it, so I will list below a few ideas you can use to have a fun go at using Instagram Reels for your business and your blog:

  • To trick your way into the Instagram Algorithm, make sure you create engaging unique content on current trends
  • Adapt new trends to your audience
  • Choose trends that suit your brand and don’t be shy to twist them to show a new perspective on your brand approach
  • Use Reels to show behind the scene sneak peaks
  • Put together existing videos from your instagram grid to show progress of your business
  • Tutorials, tutorials, tutorials
  • Use Reels for video testimonials – read them out if your audience is camera shy
  • Create educational, tip-based content using overlay text onto video footage
  • Showcase your product – be creative!

Spilling the Tea – Reels v TikTok

TikTok has recently been in hot waters over privacy concerns and those waters remain muddy at the minute. It makes you wonder – has Instagram been planning for a replacement? 

The difference between Reels & TikTok  is that Instagram allows you to use effects, filters and tools that are already incorporated in their app – unlike TikTok where different effects are already established. The downside is that Reels doesn’t have a feature where you can upload your own music directly on Instagram and there is no duet feature, which is really popular on TikTok. 

The similarities are endless:  other than the actual content format which is similar in nature, there is a ‘for you’ page on the explore tab on instagram tab which is essentially a never ending sequence of reels videos – quite obvious right? 

The challenge for Instagram is to make Reels as addictive as TikTok is, which honestly can’t be that hard. Something that Instagram failed to incorporate (yet) is the removal of options to choose from but the ‘for you’ page on Instagram is making a move. If only it wouldn’t take me that long to find it. 

But I guess you can’t have them all right? 

In all honesty, I am excited by this new feature and you should head to our instagram account @zerotocontent to keep an eye out in the coming weeks. Something is brewing! 

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